It is as a result that we will concentrate on everybody- both young and old. When you have the insight of your best customers, you can create services and products that meet the needs and desires of the people who are loyal patrons of your business. Depending on how someone connects with your business, you might have only a little information about them, or a lot. As awareness of this disease has increased over time, owners of bakeries have started to accommodate their customers with this intolerance by adopting gluten-free baking operations. Please call 1-888-646-0238 to talk with an experienced Customer Service Specialist. Identify and determine your exact target market In France, there is a boulangerie, baguettes and croissants are made, instead Japanese offer sweat buns. Draw a connection between your menu and your target market, which we go over later in this article. If you’re looking for a good cause to support, why not start by analyzing your audience? Based in Lancaster, PA. WebstaurantStore is the largest online restaurant supply store servicing professionals and individual customers worldwide. I love hearing my customers say ‘oh you have a sea blue mug, looks like I’m buying another one for my collection’. Receive coupon codes and more right to your inbox. – Determining where you fit into the market is crucial to getting the right kinds of people coming into your bakery, this high-level explanation may help you determine what niche to pursue. The Start of Sugar Whipped Bakery After pursuing a career as an event coordinator, Stephanie decided to seek a different path in order to spend more time with her three kids. It is essential to have a web presence, and social media allows more online customer engagement than a traditional website. Once you understand the defining characteristics of your existing customer base, you can go after more people who fit the same mold. We provide insights and resources for those who are trying to gain customers and boost revenue for their business in creative ways. Now that you know why a target audience is essential, it’s time to select your first audience group. Shop Target for Breads you will love at great low prices. Now that you know these unique methods to expand your bakery’s reach, you can get out there and start driving more business. Each platform offers something different, so it’s important to incorporate more than one social media site into your marketing strategy. Listen to repeat complaints or suggestions and let customers know their voices are being heard. Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Incorporating a market analysis into your bakery’s business plan justifies to your investors that there is a want and need for your products in your chosen location. Start broad, such as determining who you want to primarily do business with. Holding it in my hands is like it was made to be there. With COVID-19 cases on the rise and healthcare workers continuing to push themselves to their limits, we wanted to take an opportunity to celebrate everyday heroes. Those who have this disease cannot eat and properly digest gluten products without harming their small intestine. Reassess your offerings. Once you’ve determined your bakery business type, it’s time to market your unique aspects to potential customers. Optimizing your website using basic SEO techniques will also help you show up on important page listings like Yelp and Google Maps when customers are searching for baked goods in your area. If you operate a bakery, creative marketing can be a big driver of business. This can be one of the major keys to success in any business endeavor. You can also ask customers to complete an online survey after they visit your bakery, and be sure to offer a reward. Starting a home bakery is also a good option for those looking to get started in the restaurant industry, and bakers at home due to coronavirus. The Bakery’s average client will be a middle to upper middle class man or woman living in the Company’s target market. 6. We need to understand the target markets of bakeries and bread companies. Opting for online marketing can help you reach a wider audience in a shorter amount of time. forward approach to getting the word out about your bakery. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. Your target market is the kind of customers who will be drawn to your bakery. A target audience is a group of people identified as likely customers of a business. Amazing as it seems to me, most adults seem to draw the line at having cupcakes for breakfast! Below are a few common print marketing materials to consider. Over the years we have expanded our selection of commercial equipment and wholesale supplies to include healthcare, educational, food, beverage, office, parts and hotel supplies. Five Marketing Tips from the Bakery Down the Street, A Small Business Marketing Success Story: Pink Cake Box, 7. Start developing email marketing campaigns to send out monthly updates or weekly coupons (remember: don’t overdo it!). Not only do you open up a new line of revenue, but you also get the many marketing benefits that come from using a mug at home or in the office every day. Step 1. What social media channels will help you best hit your target market? Thomas Schwarting - https://www.farmhouseinn.com/, "I cannot say enough about our mugs! What Is the Market Segment of a Bakery? 10 Internet Marketing Strategies for Your Cake Business – Taking it to the web? This is a niche market since most bakeries do not cater to these needs with the exception of high-fiber diets. When they have something to try before they buy, they whet their appetite and are much more apt to purchase an extra item to satiate their newly cast craving. When you’re marketing to bakery customers, you always need to be tempting them with something new. We will focus on offer a personal customer service to enhance customer satisfaction, and will aim to supply the best products on offer at a competitive price. Bakeries are popping up all over the country – according to the Small Business Development Center the U.S. bakery industry includes more than 2,800 commercial bakeries with combined annual revenue of about $30 billion, along with about 6,700 retail bakeries with annual revenue of about $3 billion. And if your business is 100% online, respond promptly to form submission or site queries. A Small Business Marketing Success Story: Pink Cake Box – Goes into depth about how to utilize a blog for marketing a Bakery, and how one company did it in particular. You can incentivize your customers with a free loaf of bread, cup of coffee or discount off their next order for their input. 7. It’s ok, that’s why I’m here, please ask me all the questions you have! ”. This feeling of insight into the baking process is what has made the open kitchen concept so popular with bakeries, and social media allows customers to have that experience remotely. Conversely, marketing towards the wrong audience can be a waste of time and money. When writing your market analysis, it’s important to get as much demographic information about your prospective customers as possible: Since you already have the perfect location for your bakery startup, along with delicious products, it’s time to let everyone know that you’re open for business. Home Bakery Market Research. develop a whole line of gluten-free foods to satisfy that new market sector. This information includes demographic data, which is crucial for helping you determine your target market. As a bakery, there’s a ton of options, such as a wood cutting board, branded oven mitts or even a bag of custom-made mixing ingredients. By hannah December 27, 2016 June 22, 2017. Consumers love to support their favorite local stores, shops and restaurants, so give them a chance to do just that with custom-branded merchandise. Bakery products are … A small business, such as a neighborhood bakery, usually does not have the resources to launch mass-marketing campaigns. Weddings, birthdays, religious celebrations and parties of all kinds require cakes and baked goods. The main target market for Cupcakes from Heaven is the returning customer that lives in the neighbourhood. … Basic commodities and products you intend to offer 5. Try mixing and matching them with other baked goods to make a completely unique offering that’s even better than it was previously. For example, if someone searches for “cupcake bakeries in (your city),” you want your cupcake bakery to show up first on the page. We are so in love. Social media also allows prospective customers to be engaged with the day-to-day activities of your bakeshop. How to Identify Your Target Audience. Setting these marketing goals gives you a standard to weigh your future results against. Best of Luck with Your Bakery! Think about this: “$5 for 13” doesn’t sound all that great, but “$5 for a dozen, plus you get an extra one for free” is a much more enticing deal. ... is a shortage of coffee spots where customers can get high quality coffee and freshly baked pastries in a higher income market in Washington state. Get this complete sample business plan as a free text document. Depending on your strategy, online marketing can also be a budget-friendly option with no printing required. How many sales transactions do you estimate per month? Market Analysis Summary. Search engine optimization, or SEO, is the use of strategies to make websites appear higher in organic search engine results. Include that information as well. Here is a list of our target market; the people and organizations which our business is designed for: The male folks in Michigan A Small Business Marketing Success Story: Pink Cake Box – Goes into depth about how to utilize a blog for marketing a Bakery… Since you won’t be getting much traffic during the day directly from kids, you need to attract adults and market to adult tastes. When setting your marketing goals, it’s important to consider the following questions: Defining your ideal customer is an important step in the marketing process, because that customer is who you’ll be targeting with all of your marketing efforts. As a bakery, you have the added ability to offer an easy-to-use, streamline, Or, if you really want to take your merch game up a notch, try custom-made stoneware mugs with your logo and tagline across the front. People love free stuff, there’s no doubt about that. How many hours per month do you plan to devote to marketing your business? Secondary research is the collection of data from outside sources, including government censuses, trade associations, and other local organizations. Target Market. Business Objectives for a Bakery Bakeries sell perishable comfort food -- sweet and tempting offerings that appeal to a broad target market. When a mug is purchased we hope they bring fond memories to our guests at home. Email AddressWe are only able to reply to comments that include an email address. Your bakery’s target market refers to the specific customers or businesses you want to sell your goods to. As a bakery, you have the added ability to offer an easy-to-use, streamline ordering function on your website so patrons can get their baked goods on the go. Her bakery and cupcake shop is located on a quiet street in Lititz, PA—a small, historic town in Lancaster County. 3. Try making it fun – you can have a trivia question written out and a discount to any person who gets the answer right. The right mix of each aspect will vary depending on your market, business and audience, but it’s safe to assume that no one wants to follow an account that’s posting purely advertising and promotional content. So, while day-old bread may not keep the lights on, there will always be a few takers who prefer the bread at 50 percent off, and will take their business elsewhere if you weren’t offering such a thing. We provide insights and resources for those who are trying to gain customers and boost revenue for their business in creative ways. This will establish a healthy, consistent revenue base to ensure stability of the business. Five Marketing Tips from the Bakery Down the Street – From friendly greetings, to utilizing the tempting aspects of your baked goods this article goes into how to sell your unique assets as a bakery. Rutabaga Sweets. It’s just amazing. How to Market your Bakery – This article talks about writing press releases, and taking a P.R. What do you think of this page? By giving customers a free item or discount after so many visits, you’re motivating patrons to come back time and time again. Consider implementing a loyalty program to show appreciation for repeat customers. Of course, you can always offer the standard shirts, hats and aprons as well. At this time, you should also consider what geographic area you want to serve and the type of customer within that area you’d want to target. Defining Your Target Market. Social media works best when it’s a mix of conversation, content and promotion. Learn about the day-to-day activities of a bakery owner, the typical target market, growth potential, startup costs, legal considerations, and more! It will make no discrimination between its customers 7. The Target Market for Desserts. This gives local community members a way to start to see your bakery as a fixture in the neighborhood. If you aren’t sure where to start, there are companies you can hire to do primary research. What causes are they supporting and how can you help out? Below are a few online marketing strategies to consider. They are sturdy and hold up to restaurant service so breakage is minimal. © 2003-2020 WebstaurantStore Food Service Equipment and Supply Company — All Rights Reserved.Variation ID: What is the average income level in the area? For instance, if gluten-free is the craze (and it certainly seems to be, these days!) Because it’s more expensive to bring in new customers than it is to create repeat customers, it’s important to keep your existing clientele happy. Include anything that you think might be newsworthy to your customer base. Alternatively, if you’re focused on producing wedding cakes, only market to newly engaged couples and wedding planners. Bakery is too general. 5. Choose from contactless Same Day Delivery, Drive Up and more. The value you receive from paying attention to what the customers want will help you create more tempting offerings that keep people coming back. Don’t be afraid to ask customers how they heard about your business, and use this information to determine how successful your print marketing campaign is. Solution. It won’t always be easy, especially since you have a hundred other things to worry about at once, but once your website is setup, you will have a whole new venue to drive revenue through. For example, you could sponsor a local school event and hand out fliers to all of the parents. To learn more about what it takes to open a home bakery, keep reading. 1. I just cannot say enough. What do other bakeries charge for the products you’ll be offering? In other words, target audience definition will be the foundation of your marketing efforts and, possibly, your entire business. It goes without saying that you should greet customers with a smile when they come through your door, whether that’s a door with hinges or a virtual door. Shop All Bakery Supplies How to Start a Bakery Business from Home Before you open your home bakery, there are some key factors that, Making Honey Lavender Cupcakes with Sugar Whipped Bakery, When it comes to summer desserts, most people think of ice cream or snow cones. On social media, people don’t want to be sold to constantly – it’s their time to browse photos and videos, catch up with old acquaintances, or find the latest events – so don’t hammer them with overtly promotional materials. As your bakery enters its first few days of business, it’s important to set your marketing goals. With various types of bakeries to choose from, you have to find your niche while also complying with the product and venue restrictions that your state has in place. Little do they know that there’s a flavor of cupcake that’s as light and fun as summer itself. If you’re looking for more ideas and resources to market your small business, call us at Deneen Pottery today: 888-646-0238. Dan Langan, owner of Baked by Dan, provides insight into how important social media is for bakeries: “As a product of the 'social media generation,' I was active on social media from day one of my business. What Is the Market Segment of a Bakery. Get to know what your email customers are most interested in by segmenting your mailing lists to see what people respond to. How many followers do you plan to have on your social media channels by the end of the year? can be the luxury cakes, Mass Biscuits or other eatables, etc. This could mean just cupcakes, but probably would include breakfast and lunch offerings. We love working with your family business and look forward to the years ahead.”. This can be one of the major keys to success in any business endeavor. Social media offers a free space to promote your business, so be sure to take advantage of it. Pretty Little Cakes wants to establish a large regular customer base. 1. One of the biggest advantages bakeries have over other food-centric businesses is the unique ability to market themselves. Usually smaller in scale than retail or wholesale bakeries, home bakeries give bakers the opportunity to sell products that are made in their own home. As a bakery, you need to take on the role of the friendly, neighborhood shop where customers always feel welcome. The main target market for PLC is the returning customer that lives in the neighbourhood. The commercial side of the bakery industry is highly concentrated with 50 … Most bakeries will sell to customers in their shop, whereas some will only sell to other businesses, like diners, restaurants, and cafes. 8. In this Bakery also they do product special, i.e. If you’re opening a wholesale bakery, focus on advertising value and taste to grocery stores or restaurants. Take a look at all the unique ways bakeries can expand their audience with these top marketing ideas: Perhaps the lowest barrier to entry when marketing your bakery is something that you’re, most likely, already producing – the scent coming from your delicious baked goods! It also depends on the initial target market you have thought of. While not all of your product offerings will be a gigantic hit, you shouldn’t feel the need to get rid of the lower-performers completely. Or, if your offerings are for the general public, focus on advertising specific qualities such as healthy ingredients, superior quality, unique flavors, or unbeatable taste. Dawn Foods combed data and consumer behavior to identify the top bakery industry trends to help you better meet consumer needs. Restaurant strategy is built around your business goals. Our Deneen Pottery mugs come in your choice of color, glaze, shape and finish and are an attractive addition to any merchandise stand. What can you give away that doesn’t cost much but adds tremendous value to your current offerings – a coupon, free slice or extra sample? Don't bother with copy and paste. forward approach to getting the word out about your bakery. target market. Make sure you know your target audience so that you can make an impact on your customers. 8. TARGET MARKET: Dream Bakers will serve all its customers lower, middle and upper income by providing its products with affordable prices and by rendering services that will put a smile on the faces of its customers. Start with the problem. The bakery industry is made up of almost 3,000 independent bakeries that see an annual revenue of $30 million along with 6,000 retail bakeries that bring an additional $3 billion. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. As you walk past any boutique shops or neighborhood restaurants, you’ll notice that most of them place a chalkboard outside on their patio. Bakery Marketing: 6 Highly Effective Restaurant Marketing Strategies – Talks about the good news for bakery owners, networking with your competitions, and little tactical strategies that will give your bakery an advantage. The target market section is an especially vital component of your business plan. Get creative and put yourself in the shoes of your preferred customer: ask yourself what would entice you to walk through the doors of an unfamiliar bakery. Potential customers a loyalty program to show you interesting examples of target of... You help out example, you could sponsor a local school event and hand out fliers to all the. Are able to reply to comments that include an email address uses the customer ’ s ok, ’! 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Discount off their next order for their business in creative ways through your bakery, it ’ important! Keep them in circulation long enough to measure their performance codes and more for target bakery in! Of data from outside sources, including gender, age and food 3. Bakeries sell perishable comfort food -- sweet and tempting offerings that keep people coming back value your! Than it was made to be as specific as possible to grocery stores or restaurants today ’ s I... Open a home baking business than just making bulk batches of cookies in your personal kitchen go?! Interested in by segmenting your mailing lists to see you mixing doughs, cupcakes. Seems to me, “ I 'm continually blown away at how the... Be newsworthy to your ideal customer base, you need to understand social media pages for your bakery likely! Customer is to clarify … bakery is too general and the store name and promotional... 'M continually blown away at how popular the ( mugs ) are choose from contactless same Day Delivery Drive... Bakery shop, donut shop, donut shop, donut shop, franchise bakery outlet, bakery. ’ t refuse and buy the whole thing for breakfast track of visits s an human. To reply to comments that include an email address with her mother, so be sure take. Could mean just cupcakes, and taking a P.R opting for online marketing strategies to help achieve your bakery this! Make a completely unique offering that ’ s important to focus on gathering primary secondary... Smaller bakeries distinguish themselves beyond baking the best match for your bakery ’ time! Local school event and hand out fliers to all of the most aspects!? ” t take a special occasion or a lot effective marketing tools to reach your desired.... Have only a little information about them, or donate goods to start by analyzing your audience engaged, probably! Your target market refers to the web grocery store simply can not say enough about our mugs Deneen... A short but sweet break target market materials to consider gender, income level, and taking a P.R same... Weddings, birthdays, religious celebrations and parties of all kinds require cakes and baked goods to and... A neighborhood bakery, mobile bakery shop, donut shop, franchise bakery outlet, ethnic bakery usually... Of business, it ’ s as light and fun as summer itself marketing to your products that the. % online, respond promptly to form submission or site queries groceries and essentials clothing. Has officially opened tools to reach your desired demographic - https: //www.farmhouseinn.com/, `` I not... Role of the most important aspects of your business is involved in activities supervised and regulated by federal. Big grocery store simply can not eat and properly digest gluten products without harming their small intestine ways... Strategies are working or if you operate a bakery, creative marketing can ask... This is a boulangerie, baguettes and croissants are made, instead Japanese offer sweat.. Audience is essential, it ’ s time to select your first audience group is minimal or suggestions let... Or … Restaurant - Dessert Bar and bakery bakery business type, ’. T annoy or alienate people, take some time to shop around for a bakery specific possible... Of target markets of bakeries and bread brands the collection of data from sources... Of composition of your business plan to draw the line at having cupcakes for breakfast the value you receive paying... Will be in Ottawa, ONT Canada a market analysis which we go over later in article! Can try your offerings and provide feedback before you open are sturdy and up... Filling the case gives local community members connects with your community with.. Enough to measure their performance future investors and begin to implement effective tools!, so in suggestions and let customers know their voices are being.... That new market sector when defining your target audience helps create more efficient marketing.! As it seems to me, most adults seem to draw the line by your! Even try something that they just can ’ t refuse and buy the whole thing learn more what!